Top Fashion Games in Estonia Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top 5 fashion games in Estonia showcased varying trends in downloads and revenue on a unified platform. Data from Sensor Tower provides a detailed look into the performance of these popular apps.

Outfit Makeover saw a significant increase in weekly downloads, starting from just 15 in the week of January 10 and peaking at 2.4K by the end of February. The app maintained a steady download rate, with a slight decline towards the end of the quarter, finishing with 692 downloads in the last week of March.

Hair Dye! experienced a fluctuating download trend throughout the quarter. Starting with 850 downloads in the first week of January, the app saw its lowest point in the week of March 14 with just 143 downloads, before slightly recovering to 170 downloads by the end of March.

Hair Challenge began the quarter with 420 downloads in the first week of January and experienced a gradual decline, reaching 238 downloads by the last week of March. The app's download numbers were relatively stable with minor fluctuations throughout the period.

Project Makeover demonstrated consistent weekly revenue, starting at $1.1K in the last week of December and fluctuating around $600 to $900 throughout the quarter. The highest revenue was recorded at $920 in mid-February. Weekly downloads showed a stable pattern, with a peak of 433 in the week of January 24 and a slight decrease to 326 by the end of March.

Toca Boca Hair Salon 4 maintained a steady revenue stream, beginning at $110 in the last week of December and varying between $50 and $100 throughout the quarter. Weekly downloads were consistent, starting at 422 and ending at 198, with minor fluctuations in between.

For more detailed insights and data, visit Sensor Tower.